SEO – 14 page elements to take into account
Web managers – are you looking to optimise your pages for search? The following 14 page elements, ranked in order of importance, should help you accomplish good SERP (Search Engine Results Page).
- Keywords in the title.
- Keywords first in the title (the closer your keywords are to the start of the title – ideally the first words – the more powerful they are).
- Keywords in the domain.
- Keywords in the body text.
- Relevancy between keywords and body text.
- Keywords in H1 tag.
- Keywords in the internal link anchor text on page.
- Keywords in the external link anchor text on page.
- Keyword in the URL.
- Keywords in H2/3/4 tags.
- Keywords in the alt tags of images.
- Keywords in the bold/strong tags.
- Keywords in the Meta Description Tag.
- Keywords in the Meta Keywords Tag.
(List courtesy of Anthony Pusateri)
Categories: Google, SEO
Google, Natural search, Search engine optimisation, SEO, SERP
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Thanks Wendy, that is really handy, I knew about some of them. This will help me in my SEO for my own site. Great site by the way.
Thanks Ozzy – glad you found it useful.
Interesting article! Our seo agency will be glad to apply your tips practically.
Hi Wendy.
I’m really glad I found your blog… and this post. I’ve been meaning to write an SEO checklist for my clients and you just saved me a pile of time.
I’m curious: Do you (or perhaps Anthony Pusateri) have any research to support the ranked order of this list? If so, please share.
Hi John,
Unfortunately I don’t have supporting metrics. I’ve reached out to Anthony on Twitter to see if he can help.
Kind regards,
Wendy