Twitter’s launch of video sharing service Vine offers an opportunity for B2B marketers to create visually appealing content that can be posted on Twitter and Facebook. In a similar way that Instagram operates for photos, Vine provides a platform for creating and sharing animated GIFs.
However, for a services organisation the use of photo sharing sites can sometimes be a bit of a stretch. Yes we’ve all heard the mantra to “show” not “tell” people about our products and services, but the truth is, this can be difficult in a services environment. Whilst we churn out a lot of printed material, little of it is visually engaging and packaging it in such a way that it can be easily published and shared on social sites can prove difficult.
So what are the options? Read more…
25 days into 2012 and I thought it’s about time I reinvigorated this old blog of mine. My muse deserted me in 2011 and inspiration was hard to come by – but I’m feeling positive about 2012 and what better way to start things off than with a little music…
From my brief trawl through the site it’s a way for DJs, bands and artists to upload live and recorded tracks and remixes – a way of promoting their music which will entice fans to purchase their recordings or attend their live shows and earn them money as they build a following. Users can also record tracks using the site.
Some of the tracks are available as free downloads, or you can livestream the music on your preferred device. Read more…
New online mannequin technology will now allow consumers to enter in their measurements and see exactly how an item of clothing will look on them, hopefully eliminating the number of returns from online shoppers.
The male version is available and the female version is still being worked on in the labs.
The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:
The Blog-Health-o-Meter™ reads Fresher than ever.
In 2010, there were 15 new posts, growing the total archive of this blog to 41 posts. There were 10 pictures uploaded, taking up a total of 694kb. That’s about a picture per month.
The busiest day of the year was February 17th with 59 views. The most popular post that day was Big brands and their digital plans – in the firing line!.
Where did they come from?
The top referring sites in 2010 were twitter.com, lmodules.com, delicious.com, media-creativity.com, and bigextracash.com.
Some visitors came searching, mostly for social media marketing case studies, social media case studies 2009, digital eminence, reflexology, and wendy tarr.
Attractions in 2010
These are the posts and pages that got the most views in 2010.
Big brands and their digital plans – in the firing line! February 2010
300 Case Studies of Social Media Marketing November 2009
Digital eminence – building your personal brand online February 2010
About Wendy Tarr June 2009
Reflexology: Unlock your (Business) Chi June 2009
My new year’s resolution is to write more often and post more frequently!
Web managers – are you looking to optimise your pages for search? The following 14 page elements, ranked in order of importance, should help you accomplish good SERP (Search Engine Results Page).
The Global Social Media Check-Up 2010
Interesting stats on how Fortune 100 brands are using social media. The study considers Twitter, Facebook, YouTube and corporate blogs.
Slide 5: Interestingly, Twitter is the most popular social media tool, perhaps because it allows companies to promote existing content rather than create new content. In my experience it was easy to set up a Twitter account and post frequently. Identifying subject matter experts to participate in a corporate blog was a harder proposition, and once identified, gaining their commitment to post frequently was even more difficult.
Slide 9: Only 40% of Asian companies are on Twitter and most use it to communicate with Western stakeholders – I wonder how many non-English language Twitter accounts are live?
Slide 12: Analysis claims that stakeholders want to hear what companies are saying based on the number of followers and tweets about companies. These stakeholders would also comprise business partners, competitors, employees… Depending on the organisation’s Twitter strategy pure numbers aren’t necessarily a sign of success. Better metrics would be linked to engagement and potentially lead generation or conversion. Again, the metrics need to be mapped to the strategy behind the company’s Twitter account.
Slide 19: US companies are the most prominent on Facebook with 69% having fan pages. I’d be interested in understanding the split between B2B and B2C organisations. I also feel that cultural differences play apart, as well as age groups and gender. Some of my more cynical colleagues would NEVER join the fan page of a brand – and look at the stats, it appears my fellow Aussies in the Asia-Pac region are also more reluctant to become “fan’s” of brands. However, with Facebook adoption so mainstream, it appears that people are looking at fan pages as a way of conversing with brands and voicing opinions (Slides 22-23).
Just when I was starting to doubt whether there’d be any opportunity to utilise collaboration tools at my new company, we wrap up an offsite meeting with a great overview of the social media vehicles available for employees.
- Oops! The risks of using social media at work computerweekly.com/news/224018440… 3 days ago
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- RT @NealSchaffer: How You Can Make an Impact with Google Plus Writing wind.mn/12ADi0Y 1 week ago
- RT @sewatch: Is Google+ Really a Brand Ghost Town? sewat.ch/142KIvL by @jenstar 1 week ago