eMarketer recently released their UK Digital Ad Spending Report which looks at how investments in digital budgets have changed and are forecast to change by 2017. The report is currently offered as a free download courtesy of Wildfire by Google (registration required).
I’ve pulled out the key insights and pertinent facts that I took from the report which contains some great graphs and charts.
- UK digital advertising spend will eclipse non-digital ad spend in 2016 due to the growth in mobile.
- Google will continue to dominate UK search revenues, but will also experience growth in display revenues, primarily due to YouTube.
- Ad agencies need to fill knowledge gaps in order to effectively sell mobile ads to clients.
- Internet videos offer an opportunity for brands as they provide a different experience for customers and demand is high. Read more…
New online mannequin technology will now allow consumers to enter in their measurements and see exactly how an item of clothing will look on them, hopefully eliminating the number of returns from online shoppers.
The male version is available and the female version is still being worked on in the labs.
Web managers – are you looking to optimise your pages for search? The following 14 page elements, ranked in order of importance, should help you accomplish good SERP (Search Engine Results Page).